From Clorox to Kraft Heinz, US companies are finally realising that half of American consumers cannot afford what they are selling.
To appeal to cash-strapped, inflation-weary shoppers, companies are launching smaller, cheaper products, launching value packages and, in some cases, reversing price increases.
Coca-Cola is selling soft drinks in ‘skinnier’ and cheaper bottles. Target has new offerings in its toy department for $5. ..
McDonald’s has already reported the difficulties of its franchisees….
Walmart executives – after sounding the alarm about petrol – said last week they had lowered the price on 7,200 items and planned to use the company’s tariff refund (on duties) to fund further price cuts.
The retailer also indicated a promotion in which it offers hamburgers, hot dogs, sandwiches and all other essentials for a meal that feeds eight people for less than $5 per person.
