A trajectory that can be read well by following the steps in sequence 7 May 2026… Lidl reorganises the non-food department in all its approximately 3,250 shops in Germany. Action and Tedi have paved the way Lidl will not be caught off guard.
The classic undifferentiated promotional area disappears. In its place: six permanent theme areas, each associated with its own brand, arranged along a continuous corridor between the refrigerated shelves and the checkout area.
Coloured signage, signs visible from afar, seasonally flexible layout. “We combine the efficiency of a discount shop with the inspiration of a specialist retailer,” said Steffen Graf, head of non-food at Lidl Germany(read more here ).
It should be noted that Lidl is bucking the trend: the hypermarket sector in France is down 4.9 per cent since the beginning of the year.
Compiled 3 June, updated 4 June 2026
