Leclerc, the undisputed leader in the French retail sector, has managed to surprise not only its customers but us as well with a range of personal hygiene products priced at €2.50, given that, today, around one in two French people cannot afford to buy personal hygiene products.
Leclerc’s range – having become the leader in hypermarkets over the years, at the expense of Carrefour and Auchan – includes five products: soap, shampoo, toothpaste, a toothbrush and cotton buds.
The expression ‘douche froide’ is a very French play on words that highlights the poverty of a large part of the population and the shock of recent impoverishment for a significant proportion of them.
