The Ministry of Agriculture has banned the labelling of extra virgin and virgin olive oils as ‘EVO’, describing it as “misleading”. Unaprol and Coldiretti are pleased: a stop has been put to fraudulent blending, but this cannot be a permanent solution. In fact , the ‘Wild West’ of food labellingcontinues .
Il Sole 24 Ore, 18 July 2026
And Zefferino Monini’s idea of ‘high-quality’ extra virgin olive oil seems unlikely to be realised.
