Ideas on the internationalisation of Italian large-scale retail trade from the book “Le Ossa dei Caprotti” at the Stati Generali dell’Export, Milan 11 October 2024

From the missed national champion of the 1960s, with GS – Esselunga, to the multi-regional companies of today. The opportunities missed by Italian large-scale retailers in e-commerce but also in the acquisitions that foreign retailers are making instead

The dwarfism of the Italian large-scale retail trade, Caprotti: ‘Coop and Conad do not exist’

The original headline, later removed by Corriere ortofrutticolo, is the one above. I also quote below the headline as revised by the newspaper. Obviously, as is easily understood when reading the article, I have never ‘attacked the identity of the central cooperatives’

Made in Italy: the ‘old’ marketing of manufacturers and large retailers

The trend in our country in 2023 was: – 4.5% in volume for ‘Italian products’ (GS1 data, page 15 ). There was a : ‘sharp drop in consumption for products that recall the Italian character, especially those with the claim produced in Italy’. And the first to produce Italian sounding (fake) products are Italians

The Caprotti family and Coop: the sale of Esselunga, Aldo Soldi and ‘Sickle and Cart’

... This news is almost contemporaneous with a proposal of mine, in October 2004, to buy the majority share of Esselunga, a proposal that was rejected. At this point there was talk of four other offers, in particular one from the American giant Walmart; and Aldo Soldi, since 2004 president of ANCC - Coop, the National Association of Consumer Cooperatives, also expressed interest in buying it, because a move into foreign hands would have been a disaster for the Italian food economy. An unwise move, which will be among the reasons why Bernardo will publish his book Sickle and Cart in 2007.

Negotiations: Coca-Cola and Barilla

I made peace with Barilla after more than ten years of quarrelling. In the end in 1999 we gained, and a lot. An exceptional turnaround (plus 458 per cent in two years), in a very short time . Coca-Cola, in the late 1990s, came to Esselunga with absolutely unacceptable commercial conditions. In the end, the Antitrust Authority agreed and the American company was condemned to pay a fine of 15 million euros

‘ESSELUNGA AT HOME’: the first large-scale retail e-commerce in Italy

We saw at Delhaize in Belgium a system that allows customers to do their shopping either via the web or via fax and have it delivered to their home. Bernardo, although not convinced, gives his approval. ... we started with e- commerce in Monza in March 2001, using the warehouse of the supermarket in Via San Fruttuoso, which we adapted as a dark store