The Esselunga brand: its beginnings and development up to 2003

In 1995, we are also able to achieve profitability for all our products and categories with industrial accounting: this allows us to better target contracts, through buyers and sales in supermarkets, with the help of the marketing department. The three functions - purchasing, marketing and sales - are fundamental to the implementation and profitability of the company's brand, whose operating result, from the 1990s to the early 2000s, is multiplied by 2.5

Black Friday: what does it mean? And how is it doing in 2024?

Black Friday is an expression that originated because traditionally, large American retailers arrived on this date having covered all costs (wages and salaries, rent, supplier payments, interest on loans, and taxes). Everything they sold from Black Friday onwards was pure profit, until 31 December, and thus brought their budgets into the black. In the US, despite a difficult start, record figures for e-commerce