Esselunga- Rewe: the Penny Market joint venture

“… We decide to enter into an agreement with the te-desco giant Rewe to create a chain of discount stores to be called Penny Market, controlled with 50 per cent equal shares. A decision by the board of directors is required to start the venture. I vote in favour of our father’s proposal, while his historic lawyer Alfonso Pellegatta is against it…’ Le Ossa dei Caprotti, page 169

The story of the family that created the Esselunga myth

After years of meticulous research and historical reconstruction, my new book Le Ossa dei Caprotti is out. At the centre of the narrative, the events of my family from the textile business at the beginning of the 19th century to the birth and development of Esselunga, debunking myths and legends