Esselunga and e-commerce, or Esselunga at home
Stimulated by Mc Kinsey, we thought about e-commerce in 1999, a few months after Google was founded. This is discussed in ‘Le Ossa dei Caprotti’
Target (USA): recovery through artificial intelligence
Target, one of the largest US retail chains, has invested $6 billion this year in shops, people and technology. The reason: after years of declining sales, cluttered shelves, high prices and unattractive products, the company has decided that recovery comes through artificial intelligence
Factory Positioning: questions and answers
Notes in preparation for the meeting: to better understand the content I recommend watching the video
Big brands towards decline?
Private label products continue to grow while the share of big brands falls
Industry margins doping inflation
Names crop up: Nestlé, Coca-Cola, Procter and Gamble, Kimberly Clark, Pepscico, Algida (Unilever) and L’Orèal for FMCG in a ‘Dejà Vu’ I had experienced in Esselunga with the advent of the Euro
Ahold Delhaize: e-commerce and customisation
Profitable, double-digit growth E-commerce and 14 billion customisation in marketing: a recipe to admire and copy
THE FUTURE WE ENVISAGED E-commerce food today
E-commerce sustainability, personalisation and AI. The European GDPR should not be an excuse, Mario Gasbarrino: ‘if you want to commit suicide, don’t do e-commerce’. And Marco Biasin: ‘we need a single database’
JD.com with Joybuy challenges Amazon and European e-commerce with same-day delivery
Joybuy can rely on the company’s own logistics, which include several warehouses in the UK, France, Germany, Belgium, the Netherlands and Luxembourg… This facilitates same-day delivery to a limited number of regions within these countries, where orders placed before 11am will arrive by 11pm…
The video of the ‘MDD Strategies and Marketplace – IDM’ event – Factory Positioning
The video of the event ‘MDD Strategies and Market – IDM’ – Factory Positioning on 18 March 2026
Giuseppe Caprotti: ‘From trolleys to history, the luck of living more lives’
What will we read about in your new book? ‘I tell another side of the family through two extraordinary explorers: my eponymous ancestor Giuseppe Caprotti, who lived thirty years in Yemen, and my great uncle Gianni Albertini, a skier and mountaineer who explored the North Pole’.
Esselunga at home (e-commerce): the operating result
In 2013 Esselunga a Casa had a gross profit – before tax – of 7.9%. This is discussed in ‘Le Ossa dei Caprotti’
The fertiliser factor: why bread, pasta, meat and eggs are at risk due to the war in Iran
“If the situation continues, consumers could see higher prices for bread within six to ten weeks, for eggs within a few months, and for pork and broiler chicken within six months, estimates Raj Patel, a food systems expert at the Lyndon B. Johnson School of Public Affairs.”
