The mystery of the Carrefour Express sign: ‘the names and colours are not disputed’?
There is a great deal of confusion regarding brands and colours. Between ‘Gay Pride’, Eat and Shop, Urban Life, Potager City and Terre d’Italia
Amazon and big tech will never pay taxes
Trade is linked to world geopolitics: the political weaknesses of the Europeans, who would like to avoid 50% tariffs, and Trump’s return to power have given the global minimum tax the coup de grace by distorting the market
JBS, the world’s largest meat multinational financing Donald Trump: IPO amid corruption and environmental devastation
Mercosur: possible dangers and opportunities to be discovered
Le Ossa dei Caprotti” presentation, L”Astemia – Barolo, 29 May 2025
“Reading History to Understand the Present and Hypothesise the Future”. I had the pleasure of speaking at the Demetra Talk that took place in Milan on 25 March 2025 at the Sala Convegni of Palazzo Recalcati with the moderation of David Berera
The thefts of butter, cheese and lack of potatoes highlight the cost of Russia’s war economy
Russia is now a war economy
Lidl is focusing on AI (Artificial Intelligence)
Building on a system originally developed for internal use in 2021, the Schwarz Group, owner of Lidl, now offers cloud computing and IT security services to corporate clients. Its IT division, Schwarz Digits, generated annual turnover of EUR 1.9 billion in 2023 and employs 7,500 people. The group’s further developments
Esselunga Sottocasa, small shops, big opportunities: why invest in the proximity format
Proximity shops are perfectly suited to the Italian urban structure: in smaller towns they are the only truly sustainable solution, while in large cities, such as the centre of Milan, the smaller format is often the only logistically and economically viable option
Olio Cuore: why we pay double for it
Cuore oil is an example of how communication and nutritional enrichment can make a product perceived as ‘special’ that, in fact, is similar to others
Nelson Rockefeller: with IBEC, the supermarket leaves America and goes to Italy
The success of the supermarket in Venezuela prompted Rockefeller to expand the model in South America and then in Europe, starting with Italy. Among the investors were the Caprotti brothers, including my father Bernardo Caprotti and my uncle Guido. In 1957 Supermarkets Italiani, the future Esselunga, was founded in Milan.
Why the oil we put on the table cannot be ‘vintage’
Only 45.9% of the extra virgin olive oil (EVO) in Italy is domestically produced
Olive oil is a good parameter to assess the static nature of Italian agriculture
In Italy, ‘a high rate of abandonment of fields and production, the lack of a unified strategy and the presence of numerous producers still tied to a traditional agriculture that has not been modernised’.
The Origins of Fidaty
Fidaty has American origins, like many other successful projects launched by Esselunga. It was proposed to us by Tom Wilson, senior consultant at McKinsey . By Giuseppe Caprotti, article updated 20 June 2025
