Action closed the first half of 2026 with net revenue of €8.3 billion, up 14 per cent on the same period last year. On a like-for-like basis, growth stood at 3.6 per cent, driven primarily by increased footfall and pricing measures..
Growth was also driven by territorial expansion. With 121 new openings, the network has reached 3,423 stores across 15 countries. The group thus remains on track to open 400 stores throughout 2026.
In Italy, Action made its debut in Sicily with three new openings, bringing the national network to 241 outlets… The high temperatures recorded across Europe also boosted demand for seasonal products, ranging from fans and inflatable swimming pools to beach towels and barbecues. Added to this was the expansion of online shops in the Netherlands and Belgium, which were used to broaden the range of products available beyond what is offered in physical stores alone…
