The Safeway plugin, which went live this week, offers shoppers a conversational way to reorder regulars, search for offers, plan meals or shop directly from a recipe, photo or list. Customers type their requests in plain language, and the plugin matches them to Safeway products before routing them through the shopping basket and checkout. The plugin also allows customers to compare, adjust or remove items from their basket before the Safeway platform takes over at the checkout…
