Amazon Now is available seven days a week via app and website and offers an assortment that covers around 35 categories, including fresh food, beverages, protein snacks, low and no-alcohol products, vitamins and supplements, as well as major personal, household and pet care items. From a strategic point of view, the initiative strengthens Amazon’s positioning in the quick commerce segment, where speed of delivery is a key differentiating factor, particularly in high-density urban settings.
