“Over the past two years, we have cut prices and doubled the number of promotions to deliver greater value to our customers,” wrote Buechel. “Since 2017, savings like these have added up to hundreds of millions of dollars for customers. We’re arguing that you don’t have to choose between quality and value, and we’re offering industry-leading prices on high-quality food. …
“We were the first retailer to launch our certified organic regenerative products, and we are proud that, in 2025 alone, more than 61% of all fresh produce sold in our stores was organic, compared to an industry average of 16%”
