Last year, consumption fell, in value terms, by -1.4%.
This was confirmed by the customary Confimprese-Jakala observatory, relating to the months of January-December 2025, according to which the downturn was accentuated in the latter part of the year, with the period September-December showing a fall of -2.9%.
This figure is heavy, especially considering that it is calculated ‘in value’. So it means that not even the inflation effect (which according to preliminary ISTAT data will be at 1.5%) helped to straighten out the final balance or keep it at least on par.
LCC: Time-wise, market growth remained strong until the end of August From September onwards, a more cautious and resigned attitude among consumers emerged. October represented a moment of temporary recovery, but was followed by a new weakening in November and a negative close in December, with a value figure of just 0.4% and a contraction in volumes. Consumer packaged goods ended the year in negative territory (-0.9% in December in volumes).
