A month and a half after the measurewas introduced, the first measurable effect was already evident: imports of small parcels from China to the European Union had fallen by between 30 per cent and 40 per cent. This was announced by theFrench Ministry of the Economy…(Italy has no data and had tried to ‘go its own way’).
It is a measure designed to target the very business modelthat has madeTemuandSheinmass phenomena: individual shipments with a low unit value, sent directly from China to the end consumer, which until June benefited from a total customs exemption for all parcels under 150 euros…
The measure is intended to be temporary. It will remain in force until awider reform of the European customs system is completed, which is expected within two years…Source
Shein has an advantage over its Chinese competitors because it has a warehouse in Poland (which is, in fact, what Amazon has done, with e-commerce warehouses across Europe).
