The Wall Street Journal: ‘Ferrero prepares US shopping spree and deals with Kellogg’

The American newspaper: ‘The group is working on a 3 billion deal. The target is the colossus’ breakfast products’. No confirmation from the Alba company.

The history of corn flakes is interesting and crosses over with the methods later used by Ferrero: the prizes combined with the products, already in the early 1900s, reminiscent of Kinder egg surprises.

On the ‘healthy’ corn flakes – they are full of sugar – I would instead draw a veil.

Ferrero made the acquisition directly.

Edited 10 July, updated 11 July 2025