Domenico Sannelli about Giuseppe Caprotti
Time puts everything in its place. Esteem and consensus, the genuine kind, cannot be bought and, above all, cannot be imposed
Caprotti re-enters an Esselunga and gets excited, Il Cittadino of 5 July 2025
“Human relationships are intangible goods that no one can take away from me: it’s been years, but with some it’s as if we spoke the day before.”
Le Ossa dei Caprotti” presentation, L”Astemia – Barolo, 29 May 2025
“Reading History to Understand the Present and Hypothesise the Future”. I had the pleasure of speaking at the Demetra Talk that took place in Milan on 25 March 2025 at the Sala Convegni of Palazzo Recalcati with the moderation of David Berera
Esselunga Sottocasa, small shops, big opportunities: why invest in the proximity format
Proximity shops are perfectly suited to the Italian urban structure: in smaller towns they are the only truly sustainable solution, while in large cities, such as the centre of Milan, the smaller format is often the only logistically and economically viable option
Olio Cuore: why we pay double for it
Cuore oil is an example of how communication and nutritional enrichment can make a product perceived as ‘special’ that, in fact, is similar to others
Esselunga’s operating result
One of the many stories that have circulated about me is that I would have brought Esselunga poor financial results for 2003 and that this would have led to my removal. Nothing could be more untrue. If you look at the numbers, you can see that the 2003 Ros, compared to that of the early 1990s, was decidedly better, thanks in part to careful management of contracts with suppliers (see the example of Barilla) and to the negotiations carried out in the ESD Centre
Nelson Rockefeller: with IBEC, the supermarket leaves America and goes to Italy
The success of the supermarket in Venezuela prompted Rockefeller to expand the model in South America and then in Europe, starting with Italy. Among the investors were the Caprotti brothers, including my father Bernardo Caprotti and my uncle Guido. In 1957 Supermarkets Italiani, the future Esselunga, was founded in Milan.
The Origins of Fidaty
Fidaty has American origins, like many other successful projects launched by Esselunga. It was proposed to us by Tom Wilson, senior consultant at McKinsey . By Giuseppe Caprotti, article updated 20 June 2025
Nelson Rockefeller. Building supermarkets in Venezuela: the beginning of a worldwide project
In 1947, Rockefeller's IBEC opened in Venezuela, introducing supermarkets and revolutionising local commerce. The model was then exported to Europe, starting with Italy. With Italian partners such as the Caprotti brothers, the first supermarket, future Esselunga, was founded in Milan in 1957.
Nelson Rockefeller: a passion for art and ethnography, and a tragedy
Nelson Rockefeller's love for art originated with his mother Abby, a passionate collector. She shared with her son Michael an interest in primitive art, which led the latter to expeditions to New Guinea. In 1961 Michael disappeared during one of them, possibly the victim of a cannibal tribe.
Nelson Rockefeller: IBEC, a company with a (double) mission
In 1947, Nelson Rockefeller founded IBEC to improve the economies of less developed countries, starting in Latin America with the introduction of supermarkets. Success prompted him to export the model to Europe, starting in Italy. With local partners, including the Caprotti brothers, he opened the first supermarket, future Esselunga, in Milan in 1957.
