History of Esselunga – Page 3 – giuseppecaprotti.it

Food and Retail History History of Esselunga History of Italy History of the Caprotti and Venosta families Local History — by Giuseppe Caprotti 24/12/2025

The story of the family that created the Esselunga myth

After years of meticulous research and historical reconstruction, my new book Le Ossa dei Caprotti is out. At the centre of the narrative, the events of my family from the textile business at the beginning of the 19th century to the birth and development of Esselunga, debunking myths and legends

Food and Retail History History of Esselunga History of Italy History of the Caprotti and Venosta families In the spotlight 2 Local History — by Giuseppe Caprotti 24/12/2025

Esselunga: from 1957 to the early 1990s in the memories of a ‘grocer’s son

Esselunga’s origins are linked to the history of the city of Milan

History of Esselunga History of the Caprotti and Venosta families — by Giuseppe Caprotti 24/12/2025

The Caprotti family: the conflict between brothers Claudio, Guido and Bernardo Caprotti as seen by Marianne Caprotti

“My two youngest sons were both deprived of their jobs and therefore of their lives’. Marianne Caprotti, Bernardo Caprotti’s mother, 1982. History repeated itself later with me. By Giuseppe Caprotti. 1 May, Labour Day

History of Esselunga History of the Caprotti and Venosta families — by Giuseppe Caprotti 24/12/2025

The house in Via del Lauro, the other heart of the Caprotti family

Deciding to have a permanent home in Milan, grandfather Peppino Caprotti purchased an entire building in the central Via del Lauro. The renovation is overseen by Luigi Caccia Dominioni, an architect, designer and urban planner of international renown, convinced by his grandmother Marianne Maire Caprotti thanks to her particularly tenacious character, which Caccia Dominioni, now 100 years old, still remembered.

Food and Retail History History of Esselunga People, Environment & Culture — by Giuseppe Caprotti 07/12/2025

Bananas: the birth of the private label (in Esselunga and elsewhere)

A brief history of one of the best-selling products in supermarkets: from the banana wars with the subsequent US oligopoly of Chiquita, Dole and Del Monte, to bananas with alternative brands.

History of Esselunga History of the Caprotti and Venosta families People say about me People, Environment & Culture Press & Events — by Giuseppe Caprotti 07/11/2025

Giuseppe Caprotti tells his story at the event organised by the Soroptimist Club Monza

The interview retraced Caprotti’s life at Esselunga, citing his pioneering projects in Italian retail, from the introduction of organic products to loyalty programmes and the first corporate responsibility initiatives

Food and Retail History History of Esselunga History of the Caprotti and Venosta families Presentations — by Giuseppe Caprotti 07/11/2025

Le Ossa dei Caprotti’ presentation – Soroptimist, 29 October 2025

I really stopped. During that long difficult period we talked about earlier, I stopped completely. It was a time of silence, of isolation. But then, with the end of the court case and Covid, I chose to look forward. I decided to see the Covid crisis as an opportunity to help. From there my personal rebirth and my work in the Guido Venosta Foundation was born

History of Esselunga History of the Caprotti and Venosta families — by Giuseppe Caprotti 27/10/2025

Guido Caprotti and Marco Brunelli, from the old days

A post-war trip to Switzerland: Guido Caprotti and Marco Brunelli, high school students and inseparable friends, together with Guido's parents, Peppino and Marianne Caprotti, and his brother Claudio Caprotti. From that friendship was born, years later, the adventure of the first supermarkets in Italy, Esselunga and then GS.

History of Esselunga History of the Caprotti and Venosta families — by Giuseppe Caprotti 16/10/2025

Claudio Caprotti: Italian supermarkets (Esselunga), training in America, shops in Tuscany, a success

Once he graduated, Claudio joined the company where his two older brothers, my father Bernardo and my uncle Guido, were already working. In an interview published in an American newspaper in 1968, the author describes him as one of the guys who 'did wonders' at the Italian Supermarkets.

History of Esselunga History of the Caprotti and Venosta families People say about me Press & Events — by Giuseppe Caprotti 14/09/2025

About my ouster from Esselunga, from Il Foglio of 25 August 2025

Giuseppe Caprotti, Bernardo Caprotti’s son, brutally ousted by his father while he was at the helm of Esselunga and marginalised by his stepmother Giuliana, the main heir together with his daughter Marina, has written his book-truth: “Le Ossa dei Caprotti”, published in 2023 by Feltrinelli… Stefano Cingolani, Il Foglio

History of Esselunga History of the Caprotti and Venosta families Press & Events — by Giuseppe Caprotti 09/09/2025

From the 7 September 2025 episode of PresaDiretta

Everything was already written in the will: Giuseppe and his sister Violetta, children of the first marriage, are not universal heirs but legatees, with a heavy tax burden on them. A family and entrepreneurial story narrated in the book Le Ossa dei Caprotti (Feltrinelli, 2023), which tells the story of a great enterprise between economic successes and personal entanglements

History of Esselunga History of the Caprotti and Venosta families — by Giuseppe Caprotti 05/09/2025

Caprotti’s residences: Milan, Via del Lauro

The building in Via del Lauro was bought by my grandfather Peppino thanks to the Manifattura's large profits, and in 1965 we all moved there, Grandma Marianne, Bernardo and Guido with their respective families, Claudio, who lives in Florence, to his grandmother's flat when she is in Milan