Collaborations / Projects Food and Retail History History of Esselunga History of the Caprotti and Venosta families People, Environment & Culture Press & Events

Giuseppe Caprotti: ‘From trolleys to history, the luck of living more lives’

What will we read about in your new book? ‘I tell another side of the family through two extraordinary explorers: my eponymous ancestor Giuseppe Caprotti, who lived thirty years in Yemen, and my great uncle Gianni Albertini, a skier and mountaineer who explored the North Pole’.

History of Esselunga History of the Caprotti and Venosta families Local History

Peppino Caprotti – Final tragedy, honours to the Mayor

In June 1952, grandfather Peppino died in a car accident while returning from a deer hunt in Austria. Peppino had been elected mayor of Albiate only a year earlier. A few days later, the whole town attended the mayor's funeral. Peppino was also remembered in the first of the annual pamphlets that the municipal administration published at the end of each of its terms. The story of Peppino and his family has always intersected with that of his village, and in "Le Ossa dei Caprotti" I have narrated it.

History of Esselunga Press & Events

Factory Positioning: ‘MDD – IDM Strategies and Market

My speech will also start from some of my experiences at Esselunga, where for many years I worked on the development of projects that accompanied an important phase in the evolution of Italian distribution: the Superstores, the Fìdaty card, Esselunga at Home, the ESD purchasing centre, the development of organic products, together with the introduction of the company’s first social report. The aim, of course, is not to look back. Those experiences serve above all as a starting point to reflect on how distribution, the role of retailer brands and the relationship between industry and retail are changing today.

Food and Retail History History of Esselunga Marketing News ad Analysis Press & Events

The video of ‘The future they imagined, eCommerce food today’

Today, eCommerce food & grocery, although still representing a limited share of the overall turnover of food distribution, has in several cases reached economically sustainable models. This topic was discussed at the eCommerce Food Conference during a round table discussion between Giuseppe Caprotti and Mario Gasbarrino, two historical protagonists of Italian large-scale retail, moderated by Cristina Lazzati, director of Mark Up and Gdoweek

History of Esselunga History of the Caprotti and Venosta families

Fulvio Pierangelini and Esselunga ravioli

In this article there are several mentions of episodes from Le Ossa dei Caprotti , my book published in 2023 by Feltrinelli: the private-label chicken tortellini, the Zunino affair and the meeting with the ‘world’s best cook’, which enriched me personally but did not bear the desired fruit at Esselunga. Certainly not to the demerit of Fulvio Pierangelini

History of Esselunga History of the Caprotti and Venosta families Marketing News ad Analysis People, Environment & Culture

In Italy, small towns are emptying, even of shops: will Amazon Now provide the service in the future?

Our distributors – such as Selex and Conad – who operate consortia, and thus are unable, with some exceptions, to offer a widespread e-commerce and delivery service for basic food and household products throughout Italy – risk having to leave space and opportunity to Amazon Now over time