History of Esselunga History of the Caprotti and Venosta families Local History

Giorgina Venosta and Aldo Bassetti, 1960s to 2021

It was for Aldo Bassetti that my mother Giorgina ended the suffocating marriage with my father Bernardo. Then they broke up for a long time, until 1983, when they met again, never to leave each other again until her death in 2021. Aldo, who came from a historic Lombard textile company, was a typical case of an 'enlightened entrepreneur'.

History of Esselunga History of the Caprotti and Venosta families Local History

The Caprotti comparison: Ercole Marelli and technological innovation

marelli not only follows but also creates the market, through the company's continuous innovations. Caprotti behaves similarly, starting with technological innovation and factory development, albeit in an entirely different sphere and with a product that is much more sensitive to the immediate demands of the market.

History of Esselunga History of Italy

Caprotti and supermarkets: James Hugh Angleton, father of James Jesus, 1960s

Among the most important art collectors who were also Brunelli's clients in those years was James Hugh Angleton, president of the American Chamber of Commerce in Italy. Brunelli told me that Angleton had revealed to him Nelson Rockefeller's idea of studying the opening of a chain of supermarkets in Italy already during the exhibition on the "Settecento Veneziano" curated by Brunelli himself, and being the contact person for Rockefeller and his company IBEC in Italy he was sounding out the terrain in search of local partners willing to join the American magnate in the venture.

Food and Retail History History of Esselunga History of Italy History of the Caprotti and Venosta families Local History

The Caprotti family, the birth of Esselunga and US counter-espionage: James Hugh and James Angleton

Film buffs who have seen Robert De Niro's 2006 film The Good Shepherd - The Shadow of Power may know that the main character, played by Matt Damon, is inspired by James James Angleton, one of the most legendary and controversial figures in American intelligence. However, the figure of James Hugh [Angleton], the father, is also of extreme interest ...

Food and Retail History History of Esselunga History of the Caprotti and Venosta families

The name ‘Esselunga’, the story of a small myth

Uncle Claudio [Caprotti], my father's last brother, told me that Esselunga's name was born at the time of the 'Mille lire lunghe' (One Thousand Long Lira) promotional campaign (1969 - 1971), curated by Alberto Gandin, one of the leading Italian advertisers of the time. The slogan was 'come and spend 1,000 long Lira at the supermarket with the long esse'. From then on, customers began to call the supermarkets 'Esselunga', which was to become the name of the operating company while the holding company continued to be called Supermarkets Italiani."