Tomorrow, presentation of the book ‘Le Ossa dei Caprotti’
On Monday 9 December, the book Le Ossa dei Caprotti by author Giuseppe Caprotti will be presented at the Rinascita bookstore, Piazza Roma 7, at 6 pm. The author will dialogue with journalist Mario Paci
The brand: ‘Esselunga Bio’, 1999
The fiercest of our competitors, the Coop, often boasts that they will have private label organic products in the future. So we burn it in time, going on the shelves with organic when they still only talk about it.
The brand: Esselunga Ecolabel ‘For those who love nature’, 2001
Esselunga was the first company, in May 2001, to obtain European Ecolabel recognition with its own-brand washing machine powder. The label was then extended to the Esselunga lines of detergents, paper products and textiles (also using organically grown cotton).
The brand: Fairtrade Bio Esselunga
By adding to the logo of some Esselunga Bio products (coffee, sugar, bananas, cocoa) that of Fair Trade in cooperation with Ctm Altromercato, customers are clearly told that even in their choice of supplier they can help small producers mainly in developing countries, guaranteeing them work without exploitation and an adequate income
The Esselunga brand: its beginnings and development up to 2003
In 1995, we are also able to achieve profitability for all our products and categories with industrial accounting: this allows us to better target contracts, through buyers and sales in supermarkets, with the help of the marketing department. The three functions - purchasing, marketing and sales - are fundamental to the implementation and profitability of the company's brand, whose operating result, from the 1990s to the early 2000s, is multiplied by 2.5
Giuseppe Caprotti guest of the Monza Brianza Rotary Club. The guest presented his latest book, Le Ossa dei Caprotti.
Today, Giuseppe Caprotti is also the president of the Guido Venosta Foundation, his maternal grandfather. The foundation was established with the aim of spreading the highest ideals of culture and solidarity and is actually involved in four areas: health protection and scientific research, solidarity, promotion of culture, environmental protection
‘The Cold War of Supermarkets’: CIA fighting Coop?
There is a huge difference between news reporting and history
ChatGPT about Giuseppe Caprotti and his book Le Ossa dei Caprotti
Giuseppe has contributed significantly to the development of the family business. After graduating in Contemporary History from the Sorbonne in Paris in 1986, with a thesis on the political and economic situation in Alto Adige published by Franco Angeli, Giuseppe embarked on a career in the retail sector. In 2004, after a period of collaboration with his father, Giuseppe was dismissed from the company. Subsequently, he assumed the presidency of the Guido Venosta Foundation. In 2023, he published the book ‘Le Ossa dei Caprotti’, published by Feltrinelli
Gaetano Puglisi, the myth of Wegmans inspiring Esselunga and Dominick’s superstores
One of the many fairy tales found on the web has it that we were inspired by the New York State chain (base. Rochester) to develop the Esselunga superstores: not so, our model was influenced by my experience working at Dominick’s in Chicago.
Grok 2 – Elon Musk’s AI – about Giuseppe Caprotti and his book, Le Ossa dei Caprotti
The above information reflects Giuseppe Caprotti’s significant role in the Italian retail world and the complex family dynamics that influenced both his personal and professional life
