Amazon claimed to sell $100 billion of consumer packaged goods.
Two big problemsremain : fresh produce and the fact that it has not yet found an integration between all the group’s brands.
- Co-location of selections from Whole Foods Market, Amazon.com and Amazon Fresh in the same distribution centre, allowing customers to purchase items from all three brands and have them delivered in one order
- Open a small-format grocery shop under the same roof as Whole Foods Market in Chicago, allowing customers to purchase their favourite natural and organic products from Whole Foods and get a larger assortment of products from Amazon in one trip.
- Launching Whole Foods Market’s Daily Shop, a fast-food fast-shop format.
p.s.: the fact that there are ‘too many’ signs and too many tests is not a good sign. for the food industry: Walmart is definitely dominant and has much clearer ideas.
