Lidl, the retailer most favoured by Italians

Lidl Italia, with 800 stores across the Italian peninsula, stands as the leading retailer in terms of customer growth within the Italian large-scale retail sector. According to the latest figures from NielsenIQ, 65 per cent of Italian households (over 16 million) have shopped at Lidl in the last year…

It is worth noting that this article, taken from a press release, refers to a ‘retailer’ rather than a ‘discount store’.