How to measure – well – sales in distribution: with a constant network

Sales in distribution are measured by gross revenues, including new openings and restructurings. But there is another, healthier and clearer method to understand whether a company is really doing well or not, regardless of network development: constant network sales, which exclude new openings and major restructuring in the year measured

Esselunga’s operating result

One of the many stories that have circulated about me is that I would have brought Esselunga poor financial results for 2003 and that this would have led to my removal. Nothing could be more untrue. If you look at the numbers, you can see that the 2003 Ros, compared to that of the early 1990s, was decidedly better, thanks in part to careful management of contracts with suppliers (see the example of Barilla) and to the negotiations carried out in the ESD Centre