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Marketing News ad Analysis

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Collaborations / Projects Food and Retail History Marketing News ad Analysis Presentations Press & Events 04/11/2024

The dwarfism of the Italian large-scale retail trade, Caprotti: ‘Coop and Conad do not exist’

The original headline, later removed by Corriere ortofrutticolo, is the one above. I also quote below the headline as revised by the newspaper. Obviously, as is easily understood when reading the article, I have never ‘attacked the identity of the central cooperatives’

Food and Retail History History of Esselunga Marketing News ad Analysis 02/11/2024

Made in Italy: the ‘old’ marketing of manufacturers and large retailers

The trend in our country in 2023 was: – 4.5% in volume for ‘Italian products’ (GS1 data, page 15 ). There was a : ‘sharp drop in consumption for products that recall the Italian character, especially those with the claim produced in Italy’. And the first to produce Italian sounding (fake) products are Italians

Food and Retail History Marketing News ad Analysis 31/10/2024

Why have tomatoes lost the taste they once had?

Our fruit and vegetables are less and less nutritious (and inedible)

History of Esselunga Marketing News ad Analysis People, Environment & Culture 04/10/2024

De Cecco, Abruzzo pasta at bar for trade fraud

The affair is not new to the chronicles even if, as in many unpleasant situations involving big brands, it has never been reported by ‘important’ newspapers. For this reason, as well as for the sake of reporting, we report it

Marketing News ad Analysis 14/09/2024

Pasta: better yellow or white?

Lysine supports the formation of antibodies, hormones (such as growth hormone) and enzymes; it is also necessary for the development and fixation of calcium in bones.

Marketing News ad Analysis 14/09/2024

How to recognise the 6 essential characteristics of a quality pasta

Colour, surface, uniformity, odour, starch release and baking are the characteristics to be assessed

Food and Retail History Marketing News ad Analysis 13/09/2024

Amazon strikes back against Temu and Shein

US and China fight an all-out trade war. Online. Temu and Shein have long been trying to conquer the US non-food e-commerce market, surely the most uniform and the richest. Now Amazon is counter-attacking. Absent from this global war are European players

Food and Retail History Marketing News ad Analysis 16/06/2024

Walmart, Mario Gasbarrino and shopping in the fridge at home with the InHome service

The gap between US and European distribution is now unbridgeable

Marketing News ad Analysis People, Environment & Culture 22/03/2024

Boom in Canadian wheat imports. Glyphosate alarm triggered?

Glyphosate is a bit of a ‘weapon of mass distraction’, like cultured meat or insects: they are arguments that serve to avoid addressing the real problems of Italian agriculture. First and foremost, the profitability of products sold to the large-scale retail trade

Marketing News ad Analysis 21/03/2024

Zara discovers that, against Shein (e-commerce only), shops might be its best defence

By showing a wider assortment range, Zara invites shoppers to spend more per visit. Used intelligently, shops can help in the fight against fierce competition from online rivals

Food and Retail History Marketing News ad Analysis 16/09/2023

The price of wheat falls by 30% but the price of pasta soars by 18%: how is this possible?

Is someone speculating on prices in Europe? It seems so, but not on pasta

Marketing News ad Analysis People, Environment & Culture 03/03/2023

Pasta, industry loses at the Tar: ‘Origin of wheat remains compulsory on label’

Such a producer policy generates the suspicion that: there are those who make false claims on the label and there are also those who want to be clever, as has happened in the past

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Keywords


Agriculture AI Albiate Aldi Alibaba Amazon Antitrust Armando Testa Auchan Barilla Cancer Caprotti Manufacturing Carrefour Casino Climate change Coca-Cola Coffee Coldiretti Conad Confindustria Contributions from suppliers Coop Covid-19 Deforestation Delivery Discount Dominick's E-Commerce Eataly ESD Italia Esselunga Esselunga e-commerce Esselunga organic Extra Virgin Olive Oil Ferrero Fidaty card Fish Fruit and vegetables GMOs Guido Venosta Foundation Ikea Inflation JBS L'Oréal Le Ossa dei Caprotti Lidl Localism Marketing Mc Donald's Meat Mercosur Nestlè Non-food Organic Pasta Pesticides Private Label Prosciutto Research on Alto Adige Shein Starbucks Streaming Superstores Tesco Unes Unilever Walmart Water Whole Foods WWF

Characters


Aldo Bassetti Beppo Caprotti Bernardo Caprotti Carla Venosta Carlo Caprotti Claudio Caprotti Gianni Albertini Giorgina Venosta Giuseppe Caprotti Giuseppe Caprotti explorer Guido Caprotti Guido Venosta James H. Angleton Luisa Quintavalle Marco Brunelli Marianne Maire Nardo Caprotti Nelson Rockefeller Peppino Caprotti Umberto Quintavalle Violetta Caprotti

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"Le ossa
dei Caprotti"
Giuseppe Caprotti
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Giuseppe Caprotti
Giuseppe Caprotti
Giuseppe Caprotti
Giuseppe Caprotti

Giuseppe Caprotti graduated in History from the Sorbonne and went on to spend more than thirty years in large-scale retail, where he gained experience at every level — from warehouse worker and cashier to manager, entrepreneur and consultant. Today he devotes his energies to the Guido Venosta Foundation. He is the author of Alto Adige o Sudtirol? (Franco Angeli) and Le ossa dei Caprotti (Feltrinelli)
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