E-Commerce: Lidl, in Italy, does what the Italians have not been able to do, i.e. counter Amazon with its own Marketplace
With this initiative, Kaufland aims to become one of the leading e-commerce players in Europe, offering a viable alternative to the large global platforms and helping to redefine the balance in continental online trade. The entry into the Italian market, in particular, represents a strategic step to intercept a steadily growing demand and to strengthen the Schwarz Group’s presence in the retail trade, both physical and digital
