Asda ends 2025 with a record loss of nearly one billion pounds

Asda, the UK’s third-largest food retailer after Tesco and Sainsbury’s, is undergoing a period of profound transformation with the aim of regaining market share and bringing back to its stores the customers it has lost in recent years.

During 2025, total turnover, including fuel sales, fell by 3.4 per cent to £25.9 billion. At the same time, the group has launched an aggressive commercial strategy based on price cuts, with the stated aim of remaining between 5% and 10% cheaper than its main traditional competitors…

Tesco and the discount retailers are in a strong position ; the current market shares are as follows: Tesco: 28.3%, Sainsbury’s:15.3%,Asda: 11 .8% ,Aldi: 10.6%, Lidl: 8.2%–8.4%.

Note: There was a long period during which Walmart owned Asda.