History of the Caprotti and Venosta families – Page 6

History of Esselunga History of the Caprotti and Venosta families — by Giuseppe Caprotti 27/10/2025

Guido Caprotti and Marco Brunelli, from the old days

A post-war trip to Switzerland: Guido Caprotti and Marco Brunelli, high school students and inseparable friends, together with Guido's parents, Peppino and Marianne Caprotti, and his brother Claudio Caprotti. From that friendship was born, years later, the adventure of the first supermarkets in Italy, Esselunga and then GS.

History of Esselunga History of the Caprotti and Venosta families — by Giuseppe Caprotti 16/10/2025

Claudio Caprotti: Italian supermarkets (Esselunga), training in America, shops in Tuscany, a success

Once he graduated, Claudio joined the company where his two older brothers, my father Bernardo and my uncle Guido, were already working. In an interview published in an American newspaper in 1968, the author describes him as one of the guys who 'did wonders' at the Italian Supermarkets.

History of the Caprotti and Venosta families — by Giuseppe Caprotti 16/10/2025

The youthful friendships of Giorgina Venosta, Lu Austoni, Claudio, Guido and Bernardo Caprotti

These photos represent an era - the 1950s and 1960s above all - but also many friendships, of a lifetime. Most of these pictures were taken in Forte dei Marmi, on the beach, at Villa Nadina or at the Capannina, at the time of the 'dolce vita'.

History of the Caprotti and Venosta families — by Giuseppe Caprotti 15/10/2025

Adriana Botti and ‘La dolce vita’ by Federico Fellini

"Adriana Botti, the girl Fellini had chosen from hundreds of candidates for the role of Maddalena in the film'La dolce vita' (see 'Oggi' no. 8), informed the director that she could not accept the part."

History of the Caprotti and Venosta families — by Giuseppe Caprotti 30/09/2025

Claudio and Lu: ‘Life flew by’

Claudio and Maria Luisa Austoni (a.k.a. Lu) know each other as little more than children; over time their feelings grow deeper, but fate separates them, making her the wife of Claudio's second brother, Guido. They will still have their season, which will cost them all much grief.

History of Italy History of the Caprotti and Venosta families Local History — by Giuseppe Caprotti 27/09/2025

Bernardo Caprotti of Giuseppe and contributions for Giuseppe Garibaldi

Bernardo's irredentist sympathies can be confirmed by the receipt of the Italian Unitarian Association to which, on 16 November 1859, he paid 100 lira to purchase rifles proposed by Giuseppe Garibaldi for the 'national cause'. The sum, however, while certainly not low, is prudent: only 100 lira. The money, the real money, is destined for business.

History of the Caprotti and Venosta families — by Giuseppe Caprotti 22/09/2025

Claudio Caprotti: Forte dei Marmi at the time of ‘la dolce vita’

Claudio Caprotti, a boy and then a young man, is perhaps the one who most enjoys the bright season of the 'best youth' who spends his summers in Forte dei Marmi, where the Caprotti family owns one of the most beautiful villas in the area, Villa Nadina.

History of the Caprotti and Venosta families — by Giuseppe Caprotti 22/09/2025

Claudio Caprotti: childhood and education

Uncle Claudio, the last of my father's brothers, was born in 1938, 13 years after Bernardo and 9 years after Uncle Guido. Passionate about art and a good painter, he gave up turning his passions into a profession to take a degree in economics and commerce, a degree much more useful for a future entrepreneur.

History of Esselunga History of the Caprotti and Venosta families People say about me Press & Events — by Giuseppe Caprotti 14/09/2025

About my ouster from Esselunga, from Il Foglio of 25 August 2025

Giuseppe Caprotti, Bernardo Caprotti’s son, brutally ousted by his father while he was at the helm of Esselunga and marginalised by his stepmother Giuliana, the main heir together with his daughter Marina, has written his book-truth: “Le Ossa dei Caprotti”, published in 2023 by Feltrinelli… Stefano Cingolani, Il Foglio

History of Esselunga History of the Caprotti and Venosta families Press & Events — by Giuseppe Caprotti 09/09/2025

From the 7 September 2025 episode of PresaDiretta

Everything was already written in the will: Giuseppe and his sister Violetta, children of the first marriage, are not universal heirs but legatees, with a heavy tax burden on them. A family and entrepreneurial story narrated in the book Le Ossa dei Caprotti (Feltrinelli, 2023), which tells the story of a great enterprise between economic successes and personal entanglements

History of Esselunga History of the Caprotti and Venosta families — by Giuseppe Caprotti 05/09/2025

Caprotti’s residences: Milan, Via del Lauro

The building in Via del Lauro was bought by my grandfather Peppino thanks to the Manifattura's large profits, and in 1965 we all moved there, Grandma Marianne, Bernardo and Guido with their respective families, Claudio, who lives in Florence, to his grandmother's flat when she is in Milan

Food and Retail History History of Esselunga History of the Caprotti and Venosta families People say about me — by Giuseppe Caprotti 28/08/2025

Esselunga- Rewe: the Penny Market joint venture

“… We decide to enter into an agreement with the te-desco giant Rewe to create a chain of discount stores to be called Penny Market, controlled with 50 per cent equal shares. A decision by the board of directors is required to start the venture. I vote in favour of our father’s proposal, while his historic lawyer Alfonso Pellegatta is against it…’ Le Ossa dei Caprotti, page 169