Aldo Bassetti. The political-entrepreneurial commitment: the ‘Piccolo Naviglio’ company and the ‘Espresso’

Almost by chance, in the early 1960s, Aldo Bassetti found himself joining a group that would save the weekly 'L'Espresso'. It is called 'Piccolo Naviglio', and includes, in addition to Bassetti, young heirs from some of Italy's major industrial dynasties: in fact, in addition to Bassetti, there are Roberto Olivetti and Vittorio Olcese.

The entrepreneur: Aldo Bassetti, beer and ‘family’ water

After the First World War, the Bassettis thus acquired two of the oldest Italian breweries, Spluga in Chiavenna and Birrificio Angelo Poretti in Induno Olona. Thanks mainly to the latter, Aldo Bassetti took his beer to southern Italy and imported and distributed the great Danish brands Tuborg and Carlsberg. In addition to beer, Bassetti invested in mineral water, for example producing Frisia mineral water in the Spluga plant, which in the 1980s became the first to be marketed in Milan.

Aldo Bassetti: the war, his aunt killed by the Nazis, paintings by Mario Mafai donated to Brera

In September 1943, the SS killed a group of Jews in Meina, including Lotte Fröhlich Mazzucchelli, aunt of 17-year-old Aldo Bassetti, who was given the terrible task of looking for his body among the corpses thrown into the lake. In memory of that tragedy, Bassetti, honorary president from 2007 to 2020 of the Amici di Brera, purchased and donated Mario Mafai's 'Fantasie' to the Pinacoteca in 2018.

Summary of my speech at the Salone del Risparmio, Milan on 16 April 2025

If there is no clarity, irrational dynamics of jealousy and annoyance are triggered, which become grains of sand in the wheels of the company. People start to stop talking to each other, or to do so through other people, or to write to each other. And at that point, the disaster begins

The ‘Rinascentine’: Giorgina Venosta, Donatella Brustio in Cerri, Adriana Botti in Monti, Rosellina Archinto

My mother, and almost all her closest friends, worked at La Rinascente, the oldest and most famous department store in Milan. They went in at a very young age, either as their first job after their studies or, like my mother Giorgina, making a living after separating from her husband (in her case my father, Bernardo Caprotti). They were trained by a very effective school: the employees were the 'rinascentini'...

Giorgina Venosta’s friends: Claudia and Andrée Ruth Shammah

How good, with a play by the young and for the young, at the Franco Parenti Theatre, with the collaboration of the Guido Venosta Foundation, ended up triumphing over the evil of the 'dark years', of a senseless persecution of me. In both cases the sisters, Claudia and Andrée Ruth Shammah, believed in me and supported me, first one then the other, in different spheres

Giorgina Venosta’s friends: Inge Feltrinelli, Anna Nogara, Adriana Botti in Monti

My mother's friends, Giorgina, also became my affectionate 'protectors', as in the case of Inge Feltrinelli, who was one of the few people who did not abandon me when the worst years of my life arrived. Then Anna Nogara, actress and director, Roberto Olivetti's second wife and mother of his only daughter, who in her eighties still treads the boards. Finally Adriana Botti, later wife of Mario Monti, owner of the Longanesi publishing house

According to Google, Bernardo Caprotti has no children. And the Corriere della sera does not help

For Google, My mother Giorgina Venosta still does not exist and Wikipedia has deleted the page on Guido Venosta, creator of the Italian Association for Cancer Research. The picture is completed by the Corriere della Sera – national edition – which, for example, after deleting me in 2020, is one of the few Italian newspapers not to have reviewed my book, Le Ossa dei Caprotti