Caprotti and family: the street dedicated to my maternal grandfather Guido Caprotti Venosta in Milan, 2003
The city of Milan dedicated a street to his grandfather, a side street in Viale Sarca, in recognition of the work of the 'illustrious creator of the Cancer Research Association', as the city council wrote in the resolution approving the initiative.
The Caprotti family: honours for my grandfather Guido Venosta, 1988 – 1990
Grandfather Guido's activities in the Italian Association for Cancer Research (AIRC) earned him many institutional and scientific awards. Among the most important were the appointment as Grand Officer of the Italian Republic in 1988, the Gold Medal of Civic Merit ('Ambrogino d'Oro') from the Municipality of Milan in 1989, and the Gold Medal of the Ministry of Health for civil merits in 1990.
The Caprotti ancestors: my maternal grandfather Guido Venosta, c. 1913-1915.
My grandfather Guido Venosta, born in 1911, was the son of Giuseppe, a Pirelli engineer from the early 20th century who had the good fortune to experience the heroic season of tyres and the first Grand Prix. The family albums preserve many photographs of races from the 1920s, with his great-grandfather photographed with champions such as Campari, Nazzaro, Minoia and Antonio Ascari, and with his son Guido, who often followed his father. It is not known under what circumstances the photograph was taken, but he liked it so much that many copies were made, especially enlargements of the child, which are still in the archives today.
Violetta Caprotti: my sister and more
My sister Violetta was born a year and a half after me, in 1962. We are therefore quite close in age, so we share most of our lives, childhood and our boarding school years in Switzerland. After graduating from high school, she graduated with honours from Università Commerciale Luigi Bocconi in 1986, and after some time joined Esselunga
The three Caprotti brothers: Bernardo, Guido and Claudio Caprotti, late 1940s
Bernardo (1925), Guido (1929) and Claudio (1938) in a beautiful shot from the late 1940s.
The Caprotti family: my grandfather Giuseppe Caprotti called Peppino, 1950s
Peppino's grandfather, a skilled entrepreneur, managed to get the family business back on its feet after the reckless actions of his father and uncle Emilio, and after the Second World War, having succeeded in obtaining Marshall Plan funds, he made it a textile industry excellence. His grandfather also showed remarkable financial skills, betting on shares in several companies including Pirelli and building up a substantial fortune that his sons later used to buy control of Esselunga.
Presentation of the book ‘Le Ossa dei Caprotti’ at the Rotary Club Monza Brianza, 26 November 2024
This is the third presentation to a Rotary, after Brescia and Treviso
Presentation of the book ‘Le Ossa dei Caprotti’ at ‘The successions of the great Italian families. From Agnelli to Berlusconi”, 20 November 2024
This is the fourth ANCP- Banca Generali presentation with professionals and entrepreneurs
The name ‘Esselunga’, the story of a small myth
Uncle Claudio [Caprotti], my father's last brother, told me that Esselunga's name was born at the time of the 'Mille lire lunghe' (One Thousand Long Lira) promotional campaign (1969 - 1971), curated by Alberto Gandin, one of the leading Italian advertisers of the time. The slogan was 'come and spend 1,000 long Lira at the supermarket with the long esse'. From then on, customers began to call the supermarkets 'Esselunga', which was to become the name of the operating company while the holding company continued to be called Supermarkets Italiani."
Benetton: what could have been learned from the experience of Manifattura Caprotti (textiles)
The Benettons had no chance to relaunch the brand, just as we did not with our cotton mill
Tomorrow, presentation of the book ‘Le Ossa dei Caprotti’
On Monday 9 December, the book Le Ossa dei Caprotti by author Giuseppe Caprotti will be presented at the Rinascita bookstore, Piazza Roma 7, at 6 pm. The author will dialogue with journalist Mario Paci
