PepsiCo cuts prices on snacks by 15%

Compiled 4 February, updated 5 February 2026

It does so to increase the accessibility of its products in the face of a 2% drop in volumes in 2025.

The FMCG company has therefore decided to reduce suggested retail prices on Lay’s, Doritos, Cheetos and Tostitos, also in response to consumer feedback…

Widening his view Dirk Van de Put, CEO of Mondelez, told analysts that consumers in North America are not optimistic about the economic outlook and are concerned about job security… They are tired of price increases,’ he said…

Procter & Gamble last month reported a slowdown in US sales..

In contrast, coffee shop chain Starbucks reported a healthy increase in sales at its existing shops, attributed to internal efforts to revive its business… Source: Financial Times

The PepsiCo case confirms what was known: many big brands have doped prices and margins in recent years. Not least because a drop of 15% means that they had plenty of ‘hay in the farmyard’.

In 2023, the US multinational was among the companies under indictment for raising prices more than it raised costs.

The list, certainly incomplete, included Nestlé, Coca-Cola, Procter and Gamble, Kimberly Clark, Pepscico, Algida (Unilever) and L’Orèal for FMCG in a ‘Dejà Vu’ that I had experienced in Esselunga with the advent of the Euro.

PepsiCo in 2023 was the world’s second largest food producer, after Nestlé and before the Brazilian meat, bresaola and ham producer JBS.

P.S.: to get an overview of the situation in Italy read here.

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