History of Esselunga History of the Caprotti and Venosta families Marketing News ad Analysis

Modern Proximity: medium-sized supermarkets drive the market

The supermarket and discount segment with sales of between 801 and 1,500 square metres achieved a turnover of EUR 40 billion. A value that is not only significantly higher than the other formats, but which unequivocally confirms that it is precisely in this size range that the most important game within the large-scale retail trade is being played out

History of Esselunga History of the Caprotti and Venosta families Marketing News ad Analysis

Aldi takes over from Bennet in Viale Monza in Milan: what does it mean?

What is happening in retail? It turns out that “In the last year, 20% of households have changed their opinion on the store with the best price/quality ratio… the local competitive scenario counts, as does the quality of the products and departments. Of the latter, fruit and vegetables remains the most important (57% of households) …

History of Italy History of the Caprotti and Venosta families

Aldo Bassetti and the Friends of Brera

Aldo Bassetti’s initiative and energy in the field of art as well, with his long commitment as President of the Amici di Brera from 2007 to 2020 and then as Honorary President until his death in 2021, is perhaps one of the things that is most noticeable about him when writing not only about the projects, some of them very important, to which he gave life, but also about his many initiatives.

History of Italy History of the Caprotti and Venosta families

Aldo Bassetti. The political-entrepreneurial commitment: the ‘Piccolo Naviglio’ company and the ‘Espresso’

Almost by chance, in the early 1960s, Aldo Bassetti found himself joining a group that would save the weekly ‘L’Espresso’. It is called ‘Piccolo Naviglio’, and includes, in addition to Bassetti, young heirs from some of Italy’s major industrial dynasties: in fact, in addition to Bassetti, there are Roberto Olivetti and Vittorio Olcese.

Food and Retail History History of Italy History of the Caprotti and Venosta families

The entrepreneur: Aldo Bassetti, beer and ‘family’ water

After the First World War, the Bassettis thus acquired two of the oldest Italian breweries, Spluga in Chiavenna and Birrificio Angelo Poretti in Induno Olona. Thanks mainly to the latter, Aldo Bassetti took his beer to southern Italy and imported and distributed the great Danish brands Tuborg and Carlsberg. In addition to beer, Bassetti invested in mineral water, for example producing Frisia mineral water in the Spluga plant, which in the 1980s became the first to be marketed in Milan.

History of Italy History of the Caprotti and Venosta families

Aldo Bassetti: the war, his aunt killed by the Nazis, paintings by Mario Mafai donated to Brera

In September 1943, the SS killed a group of Jews in Meina, including Lotte Fröhlich Mazzucchelli, aunt of 17-year-old Aldo Bassetti, who was given the terrible task of looking for his body among the corpses thrown into the lake. In memory of that tragedy, Bassetti, honorary president from 2007 to 2020 of the Amici di Brera, purchased and donated Mario Mafai’s ‘Fantasie’ to the Pinacoteca in 2018.

History of the Caprotti and Venosta families

The ‘Rinascentine’: Giorgina Venosta, Donatella Brustio in Cerri, Adriana Botti in Monti, Rosellina Archinto

My mother, and almost all her closest friends, worked at La Rinascente, the oldest and most famous department store in Milan. They went in at a very young age, either as their first job after their studies or, like my mother Giorgina, making a living after separating from her husband (in her case my father, Bernardo Caprotti). They were trained by a very effective school: the employees were the ‘rinascentini’…