History of the Caprotti and Venosta families

The joy of snow, always: for Milan-Cortina 2026

Since the 1920s at least, everyone in the family has been skiing, great-grandparents, fathers and grandchildren, boys and girls: from great-grandfather Umberto Quintavalle, who ended his life in a crevasse under the eyes of his grandmother Adele, to grandmother Luisa and her children, my mother Giorgina and uncle Beppo, from great-grandfather Giuseppe Venosta, President of the Sport Club Pirelli to grandfather Guido, from his brother Gigi Venosta, who in addition to skiing was also a national hockey player, to Gianni Albertini, husband of aunt Ida Quintavalle, who was also a masterful climber and Arctic explorer. And up to us, children of that passion that we still continue.

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In Italy, small towns are emptying, even of shops: will Amazon Now provide the service in the future?

Our distributors – such as Selex and Conad – who operate consortia, and thus are unable, with some exceptions, to offer a widespread e-commerce and delivery service for basic food and household products throughout Italy – risk having to leave space and opportunity to Amazon Now over time

History of the Caprotti and Venosta families

Guido Venosta: AIRC and Pirelli

Pirelli joined AIRC in the mid-1960s, supported the association by hosting and producing its advertising, ensuring regular visibility in its internal publications, and backing public fundraising initiatives. Within Pirelli, AIRC found in Guido Venosta, Director of the Tyres Division, a key point of reference who helped shape the organisation’s communications and fundraising approach—an effort that led from music compilation albums featuring leading artists and sold in support of AIRC (1979–1981) to pioneering television formats such as RAI’s Storie al microscopio in 1995.

History of the Caprotti and Venosta families

Guido Venosta and Pirelli: from the post-war period to retirement (1945–1977)

When things finally returned to normal, with the Pirelli brothers once again leading their company, Venosta was already a highly regarded senior executive. His command of English and familiarity with Anglo-Saxon customs, led him to pursue a career strongly shaped by international relations, culminating in 1956 with his appointment as General Manager (and later Managing Director) of Pirelli Ltd. After returning to Italy, he was placed in charge of the General Management of the Tyres Division, the backbone of Pirelli’s business, until 1970. He would conclude his career in 1977.

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Peppino and Peppino Caprotti: America’s uncles and the Marshall Plan

In 1893, Lucie Amélie Kampmann, one of the sisters of my great-grandmother Fernande – the mother of my grandmother Marianne Maire Caprotti – married Julian Ellinger, who was born in Baltimore, and moved with him to the United States. Their son Alfred, my grandmother’s cousin, would be instrumental in securing Marshall Plan funds for the Caprotti factory.