History of the Caprotti and Venosta families

History of the Caprotti and Venosta families 03/06/2024

The Caprotti family: aunt Maria Luisa Austoni, 1960s

My parents separated when I was 3 years old, and we grew up surrounded by the affection of Grandma Marianne and Aunt Lu. With her and my mother, we spent beautiful summers in Forte dei Marmi, ‘interchangeable children’ with our little cousins, aunt and uncle Guido’s daughters. We had known each other forever, like our parents, who also met when we were kids.

History of the Caprotti and Venosta families 03/06/2024

My mother Giorgina with Guido Somarè, in the 1970s

Guido Somarè (1923 – 2003), a talented painter, was my mother Giorgina’s companion for a long time after her separation from her husband, and was like a father to me. With him we spent wonderful summers in Lindos, on the island of Rhodes: it was there that I was introduced to David Gilmour, Pink Floyd’s guitarist, a thrill never forgotten

History of the Caprotti and Venosta families Local History 30/05/2024

The Caprotti family and the Manifattura: the workers with my great-grandfather Bernardo Caprotti, September 1924

I often heard from Lucia about my great-grandfather Bernardo Caprotti that he was ‘a family person’, who had worked at the Manifattura Caprotti, before coming to stay with us in Milan

Food and Retail History History of Esselunga History of the Caprotti and Venosta families Local History Presentations Reviews 27/05/2024

Presentation of the book ‘Le Ossa dei Caprotti’ in Turin on 27 May 2024

The event was held on 27 May. The transcript, edited by Eleonora Sàita, made the content of this presentation unique – and was added to the videos and photos on 1 August 2024. Article updated 7 August 2024

History of the Caprotti and Venosta families 08/05/2024

The Caprotti family and studies: Institut Le Rosey, Rolle, Canton of Vaud (Switzerland), 1975 -1979

Le Rosey boarding school was a few kilometres from Bursinel. Between the two of us, we had some great times, even with my father Bernardo. We invited my friends and Violetta’s friends and he often cooked for all of us. A wonderful memory.

Food and Retail History Geopolitics and History History of Esselunga History of the Caprotti and Venosta families 14/04/2024

The company that founded Esselunga was established in 1947 by Nelson Rockefeller

In 1947, Nelson Rockefeller raised $2 million to set up IBEC: “The new company was to generate profits, but also to operate in accordance with a set of principles that clearly emphasised the social nature of its activities.”

History of the Caprotti and Venosta families 10/04/2024

The Caprotti family: Benedetta and Giuseppe Caprotti’s First Communion, May 1970

As happens with every event of this kind, the family photo at the end of the ceremony was a must, and the lens included two ‘extended’ family groups (Bernardo Caprotti, Venosta, Austoni, Rivolta), with many of the protagonists of my life, from my grandmother Marianne to my aunt Lu with her sisters, from my mother on the far left of the photo to Uncle Guido on the far right, all realised by my father Bernardo’s lens.

History of the Caprotti and Venosta families 10/04/2024

The Caprotti family: Giuseppe with his uncle Guido and uncle Claudio Caprotti at Forte dei Marmi, 1966

When they were able to go on holiday, the other uncles also took part in the games on the beach at Forte dei Marmi. Here I am with my father’s two younger brothers, Guido, the second son, and Claudio, the third son, much younger than the other two.

History of the Caprotti and Venosta families 10/04/2024

The Caprotti family and friends: Inge Feltrinelli with Giorgina Venosta at Forte dei Marmi, 1970s

My mother Giorgina was a close friend of Inge Feltrinelli, Guido’s widow and head of his publishing house after his death. I remember their friendship from childhood, and I keep photographs of it developing over the decades until Inge’s death in 2018.

History of Esselunga History of Italy History of the Caprotti and Venosta families In the spotlight 2 Local History 27/03/2024

My grandfather Giuseppe Caprotti, called Peppino (1889- 1952), the First World War, the textile factory and Esselunga

From my grandfather’s medals to ‘Le Ossa dei Caprotti’, with the insider trading in Pirelli shares bought with profits from the factory

History of Esselunga History of the Caprotti and Venosta families Local History 21/03/2024

Caprotti family Easter egg hunt, 1964

For us, children with transalpine blood and habits, hunting for Easter eggs among the meadows and trees has always been a habit. With our mothers and cousins we would scatter around the countryside, well dressed and the girls in their hats; the customary photo would follow, like this one, full of the tenderness of memories, perfect for wishing everyone a peaceful Easter.

Food and Retail History History of Esselunga History of the Caprotti and Venosta families 16/03/2024

Negotiations: Coca-Cola and Barilla

I made peace with Barilla after more than ten years of quarrelling. In the end in 1999 we gained, and a lot. An exceptional turnaround (plus 458 per cent in two years), in a very short time . Coca-Cola, in the late 1990s, came to Esselunga with absolutely unacceptable commercial conditions. In the end, the Antitrust Authority agreed and the American company was condemned to pay a fine of 15 million euros

The Caprotti family: aunt Maria Luisa Austoni, 1960s

My mother Giorgina with Guido Somarè, in the 1970s

The Caprotti family and the Manifattura: the workers with my great-grandfather Bernardo Caprotti, September 1924

Presentation of the book ‘Le Ossa dei Caprotti’ in Turin on 27 May 2024

The Caprotti family and studies: Institut Le Rosey, Rolle, Canton of Vaud (Switzerland), 1975 -1979

The company that founded Esselunga was established in 1947 by Nelson Rockefeller

The Caprotti family: Benedetta and Giuseppe Caprotti’s First Communion, May 1970

The Caprotti family: Giuseppe with his uncle Guido and uncle Claudio Caprotti at Forte dei Marmi, 1966

The Caprotti family and friends: Inge Feltrinelli with Giorgina Venosta at Forte dei Marmi, 1970s

My grandfather Giuseppe Caprotti, called Peppino (1889- 1952), the First World War, the textile factory and Esselunga

Caprotti family Easter egg hunt, 1964

Negotiations: Coca-Cola and Barilla

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History of the Caprotti and Venosta families

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