Ahold Delhaize: e-commerce and customisation
Profitable, double-digit growth E-commerce and 14 billion customisation in marketing: a recipe to admire and copy
Giuseppe Caprotti: ‘From trolleys to history, the luck of living more lives’
What will we read about in your new book? ‘I tell another side of the family through two extraordinary explorers: my eponymous ancestor Giuseppe Caprotti, who lived thirty years in Yemen, and my great uncle Gianni Albertini, a skier and mountaineer who explored the North Pole’.
Peppino Caprotti – Final tragedy, honours to the Mayor
In June 1952, grandfather Peppino died in a car accident while returning from a deer hunt in Austria. Peppino had been elected mayor of Albiate only a year earlier. A few days later, the whole town attended the mayor’s funeral. Peppino was also remembered in the first of the annual pamphlets that the municipal administration published at the end of each of its terms. The story of Peppino and his family has always intersected with that of his village, and in “Le Ossa dei Caprotti” I have narrated it.
The character of Grandpa Peppino
Caprotti’s men were sanguine, quarrelsome characters, easily ignited, competitive and sometimes ruthless. But they could also be cheerful, enthusiastic, vital, and feel a deep affection for the family, although this same powerful vitalism and strong competitiveness often led to misunderstandings and jealousies that were difficult if not impossible to reconcile. Grandpa Peppino’s story is not very different from the general picture.
The Caprotti family and the ‘Years of Lead’ (1960 – 1980) and Leo XIII
I remember the steel marbles and bolts thrown at the entrance of our school, the Leo XIII, run by the Jesuits and considered right-wing at the time. (…)”. Just at school one day a mysterious phone call wanted to call me out of class, but fortunately I did not take the bait. I dread to think what would have happened if I had
Food eCommerce today as a result of an evolution not entirely foreseen
“49% of young people now consult ChatGpt for eCommerce and soon this trend will also reach Europe. Walmart has made a deal with OpenAi because they want to control the flow of information: lists, prices and more’. The future of eCommerce has arrived
Caprotti, cars, drivers and my birth certificate
Automobiles soon entered Caprotti’s life, from the very first still with tyres that were not dyed black, and with them the drivers: Giannetto, more than a century ago, and then ‘el Gigèt’ and ‘el Silvèt’, whom I also knew and who were even witnesses in my birth certificate.
A brief history of e-commerce
A planetary trade war, eminently political, in which the Chinese and Americans are the ‘masters’ and Europe, apart from a few rare exceptions – such as Lidl – has stood by and watched
The Caprotti family: my baptism, 1961
Our lives as children are entrusted from birth to ‘young ladies’, experienced nannies who look after us like second mothers. I like the German Waltraud, the first one: At home we call her ‘Schwester’ and you can even recognise her in my christening photos. Once she has left her job in our family to return home to Germany, she will send us a souvenir photo in a police uniform, with a German shepherd at her side
Caprotti’s ‘extended family’ between Albiate and Milan
There is a long list of closely trusted people with whom the families of yesteryear surrounded themselves and filled their homes, people who called their employers by name (‘scior Bernardo’, ‘sciora Bettina’, ‘scior Peppin’), knew more about their lives sometimes than themselves, and were always there at every important family event, with pride and sometimes even emotion.
Around the Caprottis: the beloved villa in Albiate
Since the end of the 19th century, when the Caprotti family bought the villa, much of the family history passed through that house, and continues to do so. Many photographs recount it, many memories that have remained in the letters and in the souls of those who lived them, and bring back serene photos among the trees, the games in the courtyard, the animals that once were, even the old carriages that the family used for a long time, even after the advent of cars, and which still exist.
Gianni Albertini and the impossible enterprise
The voyage on the pack refers to the value of enterprise, to the importance of the help that one man can give to other men. It is a hymn to hope that must not die. Albertini will do other things in life. His work and passion for golf will absorb him completely. Of that adventure there is little emphasis. If he thinks about it, he weeps.Today, when everything is spectacle, appearances, narcissism, selfishness, a virtual bubble in which the false is confused with the true, that journey is not just a testimony to courage, it is an adventure driven also by a moral duty. It was enough for Albertini to know that he had done what was right. Not out of duty, but because it was right to do so. A universal lesson.
