History of the Caprotti and Venosta families

History of the Caprotti and Venosta families Local History 22/10/2023

The Caprotti family: FAIDA

Great-grandfather Bernardo against his brother Emilio. The continuous alternation of love and hate, balance and rivalry. History is a teacher of life. And it repeats itself, because few learn. Fortunately, thanks to grandfather Peppino, the two brothers spent the Christmas holidays of the last years of their lives together. The feud was over, the two brothers had learned a positive lesson from their clashes.

History of the Caprotti and Venosta families Local History 22/10/2023

The Caprotti family entrepreneurs: Emilio (1871-1963)

Bernardo’s younger brother Emilio shared a complex bond of balance and rivalry with him, both as a partner and competitor in various manufacturing ventures and as a brother. The outcome of this feud was inevitably the complete bankruptcy of the businesses they founded together, with particularly heavy consequences for Emilio.

History of the Caprotti and Venosta families Local History 22/10/2023

The Caprotti family in the feminine: Elisabetta called Bettina (1873 – 1966)

Elisabetta, called Bettina, was Carlo Caprotti’s daughter. In 1893, at the age of 20, she married her cousin Bernardo, son of Giuseppe, her father’s older brother.

History of the Caprotti and Venosta families Local History 22/10/2023

The Caprotti family: Carlo, entrepreneur and politician, 1845 – 1926

“Carlo (…) would combine his ambitions as a cotton entrepreneur with a strong political passion. (…) with the Third War of Independence of 1866 against Austria, he did not hesitate...

History of the Caprotti and Venosta families Local History 17/10/2023

The Caprotti family and their roots: the family tree (18th century – today)

The family tree allows us to trace our origins, the links between the different generations. That of the Caprotti family is a journey through time that helps us enrich our understanding of the text and get to know the many protagonists of the book Le Ossa dei Caprotti.

History of the Caprotti and Venosta families Local History 17/10/2023

The Caprotti family and textiles: Jolanda, Marina and the Caprotti goat, 1840 – 1918

The cotton fabrics produced in Albiate regularly arrived in Argentina, Uruguay, Peru and Brazil. The trademark was a drawing of a goat, a talking symbol that could imprint itself in the memory of customers of Italian origin. The beginning of a story that reaches the present day.

History of the Caprotti and Venosta families Local History 17/10/2023

The Caprotti family and water: the cotton mill in Ponte Albiate, 1840 – 2000

The cotton mill, which made the family’s wealth possible, was built in Ponte Albiate, on the banks of the Lambro river. Water was the indispensable element of the factory, because it was necessary to set the machines in motion and process the fabrics.

History of the Caprotti and Venosta families Local History 17/10/2023

The Caprotti family and the land, the ancient mother of their fortunes

The land of Albiate, in Brianza, was indeed the mother of their fortunes because it was there, at the beginning of the 19th century, that they began to develop the textile business that would later lead to the foundation of Giuseppe Caprotti’s Ditta Bernardo Caprotti in 1840.

History of the Caprotti and Venosta families Local History 16/10/2023

Le Ossa dei Caprotti advertising, posters and images

The pictures were taken in Rome, Milan, Florence and Albiate

History of Italy History of the Caprotti and Venosta families Local History 08/11/2022

The Caprottis, Manifattura Caprotti and a united Italy

After the Third War of Independence (1866), and in the years that followed, when the Italian economy, after some difficult years, experienced a happy expansion, the company’s radius of action expanded as far as the south of Italy, albeit with considerable difficulty, at least in the early days, due to the lack of a national market.

Advertising Food and Retail History History of Esselunga History of the Caprotti and Venosta families In the spotlight 2 Marketing News ad Analysis 24/11/2021

The birth of marketing at Esselunga and two Armando Testa advertising campaigns

In 1994, under my impetus, the Esselunga marketing department took shape and I became its first director. Marketing was structured to manage the following areas: promotions – including the whole Fidaty world – the call centre, press office, market research, supermarket space, advertising

The Caprotti family: FAIDA

The Caprotti family entrepreneurs: Emilio (1871-1963)

The Caprotti family in the feminine: Elisabetta called Bettina (1873 – 1966)

The Caprotti family: Carlo, entrepreneur and politician, 1845 – 1926

The Caprotti family and their roots: the family tree (18th century – today)

The Caprotti family and textiles: Jolanda, Marina and the Caprotti goat, 1840 – 1918

The Caprotti family and water: the cotton mill in Ponte Albiate, 1840 – 2000

The Caprotti family and the land, the ancient mother of their fortunes

Le Ossa dei Caprotti advertising, posters and images

The Caprottis, Manifattura Caprotti and a united Italy

The birth of marketing at Esselunga and two Armando Testa advertising campaigns

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History of the Caprotti and Venosta families

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