Benetton: what could have been learned from the experience of Manifattura Caprotti (textiles)
The Benettons had no chance to relaunch the brand, just as we did not with our cotton mill
Tomorrow, presentation of the book ‘Le Ossa dei Caprotti’
On Monday 9 December, the book Le Ossa dei Caprotti by author Giuseppe Caprotti will be presented at the Rinascita bookstore, Piazza Roma 7, at 6 pm. The author will dialogue with journalist Mario Paci
Manifattura Caprotti: safety at work in a textile company
Caprotti, like Marelli (to whom they would later be related), were undoubtedly forerunners, and in many ways can be counted among the ‘unexpected entrepreneurs’ because they present aspects of modernity, of planning, of ideas that we would not have suspected in people who have been producing textiles since the days of looms in peasant homes, and are therefore concerned with a cold and impersonal thing called ‘progress’
The Esselunga brand: its beginnings and development up to 2003
In 1995, we are also able to achieve profitability for all our products and categories with industrial accounting: this allows us to better target contracts, through buyers and sales in supermarkets, with the help of the marketing department. The three functions – purchasing, marketing and sales – are fundamental to the implementation and profitability of the company’s brand, whose operating result, from the 1990s to the early 2000s, is multiplied by 2.5
Giuseppe Caprotti guest of the Monza Brianza Rotary Club. The guest presented his latest book, Le Ossa dei Caprotti.
Today, Giuseppe Caprotti is also the president of the Guido Venosta Foundation, his maternal grandfather. The foundation was established with the aim of spreading the highest ideals of culture and solidarity and is actually involved in four areas: health protection and scientific research, solidarity, promotion of culture, environmental protection
ChatGPT about Giuseppe Caprotti and his book Le Ossa dei Caprotti
Giuseppe has contributed significantly to the development of the family business. After graduating in Contemporary History from the Sorbonne in Paris in 1986, with a thesis on the political and economic situation in Alto Adige published by Franco Angeli, Giuseppe embarked on a career in the retail sector. In 2004, after a period of collaboration with his father, Giuseppe was dismissed from the company. Subsequently, he assumed the presidency of the Guido Venosta Foundation. In 2023, he published the book ‘Le Ossa dei Caprotti’, published by Feltrinelli
Gaetano Puglisi, the myth of Wegmans inspiring Esselunga and Dominick’s superstores
One of the many fairy tales found on the web has it that we were inspired by the New York State chain (base. Rochester) to develop the Esselunga superstores: not so, our model was influenced by my experience working at Dominick’s in Chicago.
Grok 2 – Elon Musk’s AI – about Giuseppe Caprotti and his book, Le Ossa dei Caprotti
The above information reflects Giuseppe Caprotti’s significant role in the Italian retail world and the complex family dynamics that influenced both his personal and professional life
The Caprotti family and the ‘Years of Lead’ (1960 – 1980): Renato Vallanzasca
These days, supermarkets are a favourite target for theft and robbery because they are easy to access and always full of cash, open-air banks, you could say: Esselunga now has many shops, not only in Milan, and every night they call Dad to tell him about the day’s takings and the robberies that have taken place
The Caprotti family’s friends: Dado Ulrich, the gentleman of the Opera
With a great sense of humour, he was a lifelong friend, from his youth, of both my mother Giorgina [Venosta] and my uncle Claudio [Caprotti], in a photo Dado appears with my equally youthful mother at a costume ball at the Venosta house in 1954
Mrs. Tremolada about Le Ossa dei Caprotti
A book not to be missed. Admirable honesty in the narration and the delicacy reserved for the father anyway
Giuseppe Caprotti at OSA360, in front of 2000 entrepreneurs, in Milan on 8 November 2024
At OSA 360, the biggest event for entrepreneurs in Milan, I had the pleasure of telling an audience of more than 2,000 entrepreneurs, producers and retailers about the origins of Esselunga and all the innovations I introduced in the company up to 2004, inspired by the themes of my book ‘Le Ossa dei Caprotti’. It was exciting to share this vision, which continues to evolve through the initiatives of the Guido Venosta Foundation
