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Online shopping continues to grow, but consumers who do it seem more demanding than in the physical channel


...reactivity is a key competitive advantage, while improvisation leads to losing ground. Digital becomes a structural condition of being a consumer today. The brands that manage to combine technology and humanity, innovation and proximity, immediacy and meaning will be the ones able to build solid and lasting relationships with an audience that is increasingly mobile, informed and attentive to the quality of the experience. Powering

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Breakfast is the new appetiser, with bakeries


...Why do some bakeries, even those with the contribution of the Aliena team, succeed in attracting a cross-section of the public, including Italians and foreigners? 'There is no secret formula. When a place manages to combine a clear identity, an agricultural supply chain told with transparency, a friendly staff and a narrative coherence that is stable over time, it becomes recognisable. And today recognisability is a strong currency, especially for a public that seeks authenticity but also readable standards'... Gambero Rosso This applies, of course, also to lunch. Below: queue in Milan for a good sandwich. On the aperitif read here.