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Ferrero continues acquisitions: expands in France with Cpk and Carambar


Ferrero, the world's leading confectionery group, continues its growth strategy with the acquisition of Cpk, a French company that owns historic brands such as Carambar, Krema candies and Poulain chocolate. The transaction, announced by Eurazeo - the French investment fund that is currently Cpk's largest shareholder - is expected to take place in the fourth quarter of 2025, with the approval process of the antitrust authorities still underway... On Ferrero read here.

AntitrustFerrero
 

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The Wall Street Journal: ‘Ferrero prepares US shopping spree and deals with Kellogg’


The American newspaper: 'The group is working on a 3 billion deal. The target is the colossus' breakfast products'. No confirmation from the Alba company. The history of corn flakes is interesting and crosses over with the methods later used by Ferrero: the prizes combined with the products, already in the early 1900s, reminiscent of Kinder egg surprises. On the 'healthy' corn flakes - they are full of sugar - I would instead draw a veil. Ferrero made the acquisition directly. Edited 10 July, updated 11 July 2025

FerreroMarketing
 

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Coldiretti’s strategy on US tariffs resembles the one – half-hearted – on extra virgin olive oil


"The government should immediately put in place a relevant communication plan to enhance our production in America. We will not be able to shift the axis of our target markets any time soon. And we cannot give up on the USA'. It is a pity that the plan for the communication of Made in Italy food has been 'in the works' for years with poor results. Coldiretti's strategy resembles that on extra virgin olive oil where , for example, there is much talk - Coldiretti's post below is from last month - of combating unfair practices but for which absolutely nothing has been done.

Coldiretti