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USA: lower-priced, light wine with less alcohol and fewer calories. Big growth segment
The light sector has grown from $16 million to $209 million since 2019. It is the only segment growing (all wine has been going down for 3 years). The price of a bottle has dropped below $15 and the calories in a glass from 120 to 80 calories. The Wall Street Journal 11 November 2024
