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US retailers lengthen Black Friday offer periods to attract shrinking shoppers
Walmart, Amazon, Target and Macy's are among the US retailers already offering steep discounts under the Black Friday banner, long before it actually arrives this week. Despite this, sales of non-food units fell by 3% year-on-year in the week ending 16 November, according to data from Circana, which compiles data from retail outlets. The National Retail Federation predicts that winter holiday sales will reach nearly $1 trillion in the US in November and December, a record $902 per person. But the rate of spending growth is expected to be about 2.5-3.5%, the slowest since 2018
